Tuesday, November 18, 2008

Organic Promotional Jackets



Organic promotional items like an organic jacket and similar organic apparel are a great functional and stylish way to make your promotional endeavors environmentally friendly. Making sure your promotional jackets are 100% certified organic cotton canvas, durable, and breathable illustrates that you are a bona fide devotee to the movement towards eco-friendly. Contrary to popular belief that organic jackets are coarse like burlap and fit like jumbo garbage bags, organic promotional jackets can be soft and fashionable.

This super casual organic jacket can be used as a gift for your premium clients or as corporate gift for your best employees. An organic jacket is a great demonstration of your care for the environment and for the recipient.

Monday, November 17, 2008

Quick Ecological Promos Tip: Green Literature



If you want your clients or potential clients to learn about your expertise on green living or going green then you can create custom books for them for your next event! While your at it, add a personal message and a list of your bestselling eco-friendly products in the inside cover of the book. This way your patrons can take your company and your knowledge home.

Wednesday, November 12, 2008

Water-Saving Plant Pot


This nifty eco-invention looks like a standard planter flipped upside-down, but I assure you, it's much more than that! The SkyPlanter by designer Patrick Morris was created to address a few common problems: 1) The process of keeping house plants healthy wastes a lot of water, and 2) Those who live in urban centers are constantly looking for ways to save space. By flipping the planter upside down and allowing it to hang, the SkyPlanter saves valuable tabletop real estate in small city apartments. The planter also makes use of a special resevoir system that delivers water directly to the roots of the plant, preventing leaks and evaporation to reduce water usage by up to 90%! The eco-planter can also save you time, as it only requires fresh water a couple of times a month. Don't worry about the soil spilling out either, the SkyPlanter locks it in so there's no mess.

If your clients and employees have some room to spare, promotional plants are a great gift item. They instantly liven up any environment, especially dull or dreary workspaces. There's no better way to put your company name or logo in a spot where your audience is likely to see it every single day!

Tuesday, November 11, 2008

Daylight Power Savings Time!


Here's one eco-friendly technology I'm hoping we see a lot more of in the future: water-powered electronics. Instead of running on traditional disposable batteries, this promotional alarm clock uses a special new battery that is powered by water. Just fill up the cell with some fresh water and the clock runs! Your clients and customers will never have to worry about buying new batteries again, which means your promotion stays on their desk or nighttable for much longer. Water-powered promotional products are a true win-win solution. Now if we could only see some cars using this technology...

Monday, November 10, 2008

Trade Show Eco-Swag

Trade shows are notorious for the amount of waste they generate. If you'd like to reverse this eco-unfriendly trend without sacrificing networking success, make sure to purchase environmentally-friendly promotional products to hand out to attendees. Giving away items like these recycled promotional jotters is a great way to draw attention to your booth without using an unnecessary amount of resources. There are lots of eco-friendly products to choose from, so browse carefully!

If your company markets itself as green, it better walk the walk as well as it talks the talk. Customers and prospects aren't going to be impressed if you advertise yourself as eco-conscious and then hand out plastic trinkets by the boxfull. By simply switching to sustainable and recycled promotional alternatives, you can continue to reach your target audience while minimizing your environmental impact.

(photo via Flickr)

Friday, November 7, 2008

Turning to Renewable Resources: Bamboo!


Bamboo has gained most of its fame as the food of choice for Pandas, but did you know that it is considered one of the most earth-friendly production materials? Bamboo is a completely renewable resource, making it a great alternative to items made of wood and paper. It seems a “bamboo version” of almost any item can be found nowadays from food to picture frames and even apparel. If you’re looking for unique, “green” items for a promotion or less wasteful holiday gifts, consider bamboo products. Cutting boards made out of bamboo make great gifts for your friends, employees and clients who like to show off their skills in the kitchen. Bamboo’s longevity and durability results in a cutting board that will not crack, bend or break with frequent use. Some of my favorite bamboo items are imprinted baby soft bamboo blankets (shown above.) Made of 20% cotton and 80% bamboo, these blankets are ridiculously soft and warm while still allowing skin to breathe. Who would have thought that “panda food” could do all that?

Thursday, November 6, 2008

I'll Have a Glass of Your Finest Sweet Crude, Please

In 2000, a Pepsico marketing VP told investors that, "When we are done, tap water will be relegated to showers and washing dishes." Since then, marketers have somehow gotten people to think that bottled water is healthier and more convenient than drinking tap water. Now, it seems as if a different company is copying this strangely successful business model - with an altogether different liquid.

Fine Fueling is now selling pristine bottled gasoline in elegant wine bottles. The gas isn't any different from the kind you get at the pumps, but the prices they are charging might lead you to believe otherwise. Simply by re-packaging and re-branding this readily available commodity, Fine Fueling has stretched the profit margins of gasoline to extraordinary levels. I hope they at least throw in a free promotional corkscrew with these bottles! What will they think of next?