Ecological Product Of The Week: Pocket Sudoku on Recycled Paper

Sudoku has become a highly popular game as of late. You see it everywhere these days, in newspapers, magazines, and of course Sudoku books. Being such a hot item why not make it a part of your next promotion? Printed on recycled paper, Pocket Sudoku is a great giveaway item. It is fun to play and is now eco-friendly.

Giveaway pocket Sudoku at a trade show, or as a gift item to a client or employee.

If you want to really kick this promotion off right, post the answers to the Sudoku Puzzles on your company website. This is a great way to increase visitors to your web page.

Reality is the Best Advertisement

To demonstrate to people the reality of how much paper corporate offices waste, Greenpeace collected and packaged unused photocopy paper that offices in China discarded. Then Greenpeace handed out this paper to highlight how much of it is wasted. The response to this promotion was awe-inspiring. Greenpeace then had a hard time explaining to people that this was just a promotion and not a long term venture. This shows that sometimes the best way to prove a point is to physically demonstrate it.

Hangers Go Green: Promotional Hanger-vertising

Take a look at the newest trend in advertising - imprinted hangers. The Hanger Network's eco-friendly hangers are creating a huge buzz. These hangers are made of 100% recycled paper, the EcoHangers offer space to imprint your company logo, contact information, special deals . . . really whatever you think will attract more business to your company! The hangers reach people direclty within their homes and "deliver an unprecedented 100% open/view rate."



With the increase in environmental protection many dry cleaners are replacing wire hangers with these eco-friendly ones. Many dry cleaners are also asking their clients to send back their already used wired hangers to be re-used by the dry cleaning facility. For now, the advertising possibilities for marketers seem infinite with this eco-friendly item.

(Via: MIT Advertising Lab)

Case Study of the Week: Promotional Stickers Reduce Paper Waste

Challenge: To increase traffic to Treat Every Environment Special's (TREES) website
In an effort to increase visits to their website, TREES came up with a creative way to expose their organization while encouraging recycling.

Solution: Promotional awareness stickers
TREES came up with the idea of promotional stickers designed to stick onto the glass of copy machines, with a reminder for users to "please use both sides and recycle after." Not only did this provide an opportunity for TREES to plug their cause, but it also elicted a reaction from the people who encountered it, making it an interactive promotion.

Result: A little sticker and a little encouragement went a long way
TREES reported a steady increase of visitors to their website, and recipients reported 17% reduction in paper consumption at offices where the stickers were implemented.

via I Believe in Adv

Ecological Product of the Week: Logo Imprinted Walnuts

Pound for pound Logo Imprinted Walnuts are a great product to get your name out there in an eco friendly way.

You can have your company name, logo, or message imprinted directly on individual walnuts. They would look great in a jar on your desk. It gives anyone visiting your office a quick snack. Sacks of walnuts with a nutcracker, with your company name or logo imprinted on the walnuts, sack, and nutcracker, make a great gift during the holidays. The best part is they are 100% biodegradable.

Get nutty with your next promotion. Not only will your promotional product be unique and environmentally friendly, but it will taste great too!

Simple, But Very Effective

A great way to get an idea across is with a visual. Simplicity is another classic way to get an idea across, because the simple things tend to be most expressive yet original. One eco-friendly promotion used both these ways in their campaign.


They placed a pen with red ink next to a petition. The pen looked like a thermometer, so when more and more people signed the petition to save the world from a certain destruction, the pen lost it's ink, which made it look like the global temperature was decreasing. This is a colorful way to let every petition signer understand that every signature makes a difference, especially if you have a long name. What a great way to use a thermometer pen!

Case Study: Custom Calendar Promotes Proper Recycling Techniques

Challenge: To increase circulation of information regarding proper recycling procedures
A refuse and recycling company, in an effort to get information out to area residents on proper recycling procedures, created a unique calendar.

Solution: Humorous character placed on the calendar and handed out to children in schools
Each month had a humorous character, Can Man, illustrating a recycling tip or concept. Information of the area recycling centers and hotline number were printed on the inside back cover.During recycling seminars at schools, the Can Man mascot attended and handed out the recycling calendar to children so they could take them home to their parents. They also distributed the calendars at their recycling facilities.

Result: Custom mascot costume combined with promotional calendar makes an impact
This calendar served its purpose as a valuable public service to residents and helped the company earn additional money with people recycling more items and sorting them properly.

Fried Green Tomato...Cars?

In England a taxi service took pride in their Toyota Priuses, in their commitment to the environment. The company, GreenTomatoCars, planted thousands of trees a year. That is why it became necessary for them to have a direct mail campaign with environmentally friendly promotional products.



Instead of wasting thousands of pieces of paper on individual mailings, they decided to produce a single card for each street in their target neighborhoods. The first person on the street to receive the mailing was instructed to write down the taxi service's phone number, and then check off their address to indicate that they received it. They then passed the card on to their neighbor so that they could do the same thing. Eventually, the entire street received the card, allowing multiple people to get the same information without having to send out individual mailings. As a result of the promotion, the company saved thousands of dollars on advertising expenses, and their month to month bookings increased by 11%.

(Via: DirectDaily)