Friends of the Earth - The Big Bang

Here's another eco guerrilla campaign that uses biodegradable balloons as the medium for conveying a message. Members of BUND, the German "Friends of the Earth" organization wanted to demonstrate the harmful effects of carbon dioxide from car emissions.


Seeking out areas with high foot traffic, they affixed balloons designed to look like the Earth and imprinted with the words "The world can't take anymore CO2" on car exhaust pipes. The emissions inflate the balloon until it destroys the replica Earth, creating a loud attention-grabbing bang in the process.


(Via: Osocio)