Eco Tip: Build CSR With Eco-friendly Promotions

Developing green credentials is rapidly becoming the most popular way for a company to demonstrate corporate social responsibility, but we have seen bitter accusations that many of those companies professing to be eco-friendly are doing little more than paying lip-service to green ideals. Whether this is true or not, a survey conducted by Ceridian may make CSR doubters and backsliders sit up and take notice.

The survey results, published last year, indicates that having truly green credentials may work strongly in your favor in the constant bidding war for new talent. Nearly 70% of the respondents surveyed felt that it is important for their company to be environmentally responsible and 57% wish their company would do more.

However, the truly eye-popping results are those relating to employee satisfaction and loyalty. Out of all respondents, 35% stated that receiving green benefits would increase their loyalty to their employer and an astounding 32% of those aged 16-24 would even go so far as to change jobs to move to a greener company.

In light of these findings, companies may wish to re-evaluate their opinions on how much CSR can benefit them on the business end. Several companies have already taken the green benefits plunge, among them Clif Bar & Co., Green Mountain Energy Co. and NRG Systems.

Each of these companies offer some form of green incentive to employees for practicing environmentally friendly lifestyles. These rewards include stipends for spending on energy-smart alternatives, subsidizing the purchase of fuel-efficient cars and giving out promotional eco-friendly products.