Ice-Made Animals

The Colombian branch of Conservation International commissioned this promotional event in Bogota to raise awareness of melting polar ice caps. The promotional event placed ice sculptures of polar animals at the busiest public parks in the city. The ice sculptures naturally melted in the warm Colombian weather, resulting in a short-lived, but extremely poignant metaphor of the global warming situation.

The promotional decal affixed in front of the sculptures directed onlookers to the organization's website and was highly successful in increasing the number of supporters, garnering at least 1,500 emails inquiring about action plans for the prevention of global warming.

(Via: directdaily)