Earth Day 2008: Organic Wear at Earthfair

Organic wear's promotion at the 2008 EarthFair demonstrates how effective a mascot costume can be at drawing attention. The model, clothed in a leaves and flowers costume was continually swarmed by curious passers by asking about the company and their products.

The company was promoting their line of cosmetics, which is made from 100% cruelty-free vegan ingredients and is certified organic by ECOCERT. Those looking to live a greener, more eco-conscious life will also be pleased to know that all their products are recyclable.