Friday, April 25, 2008

PG&E Solar-Powered


The Pacific Gas & Electric Company have put a new twist on solar powered promotions with an unique billboard promoting their clean and renewable energy initiatives. The billboard, advertising their CSR website at www.wecandothis.com, is the first solar-powered billboard in the United States.

Roofed with 20 solar panels, the billboard is said to generate more energy than it uses everyday, allowing the company to proudly proclaim that it isn't a just a billboard, but also a power plant. The short and succinct copy is a remarkably simple and effective way to promote PG&E's environmentally friendly policies.

(Via: greenworldads)

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