American Apparel has recently been at the receiving end of some bad press for their ad campaigns, however, one area where the company has really proven they are a positive force are their eco-friendly business choices. AA has long had an organic line of shirts, but this past year American Apparel's CEO decided to further prove the company's environmental dedication by purchasing locally grown organic California cotton.
Often times a company’s decision to “go-green” by purchasing organic products is negated by the distance said products must travel; fossil fuels are burned during the shipping process. AA’s choice to use locally grown organic cotton means fewer fossil fuels are burned.
American Apparels’ plain-but-colorful t-shirts are great for promotional purposes. The company’s attempts to mainstream organic cotton will hopefully lead to more and more organic options.
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