Catch of the Day

Sometimes clever packaging and presentation is all you need to turn incongruous elements into an effective, buzz-worthy awareness campaign. Surfrider, a non-profit organization dedicated to the protection of oceans and beaches commissioned Saatchi & Saatchi to create some buzz about their ecological message of preservation. The ad agency's solution was to collect beach litter, repackage them to resemble fresh grocery produce and then display the results at a farmer's market.

Each piece of 'produce' featured an explanatory promotional sticker with a call to action, e.g.: "In regions of the Pacific, plastic particles outnumber plankton six to one. Make waves, go to surfrider.org." Catch the video of the promotion in action here.


(Via: Osocio)