Save a Pencil, Save a Tree

Every day millions of half used pencils are thrown away because they are to difficult to write with. In order to rectify the problem and avoid manufacturing tons of new pencils at the cost of precious trees, a simple eco-friendly pencil extension was created that can fit on to any short pencil thus extending its life and the life of trees. Thousands of pencil extensions were handed out at a World Wildlife Fund event called - One Earth, One Future.

The pencil extensions have become such a great promotion that the client is now creating a series of colored collectible extensions. I would strongly encourage eco-conscious consumers to also buy and use eco-friendly pencils made from recycled materials to further prolong the lives of trees. Find out more about WWF's continuing One Planet Future campaign here

(Via: directdaily)