IPÊ - Urban Bird Nests

The Institute for Ecological Research (IPÊ) is a Brazilian NGO dedicated to ecological conservation and habitat restoration. To raise support for their anti-deforestation drive, the organization turned to São Paulo agency FabraQuinteiro to come up with an effective marketing campaign that will increase awareness of deforestation issues among urban residents.

FabraQuinteiro created a series of promotional stickers that realistically resembled bird nests, complete with nesting birds, and placed them on wooden surfaces in highly trafficked metropolitan areas. The promotion was highly effective due to the strangeness of spotting wildlife within cities -- leading many people to do a double take and make a closer inspection. The copy on the promotional decals informed people that deforestation destroys the natural habitats of many animals and to make sure that all the wood they buy is legally certified.

(Via: directdaily)