Mainichi Newspaper - Plastic Bag Fish

It's always fun to see some of the creative and memorable methods that people can come up with to support the anti-plastic grocery bag movement. The Mainichi Daily News is a newspaper in Japan that is deeply committed to environmental issues. To show their corporate commitment to ecological causes, the company teamed up with the marketing agency Hakuhodo to produce this award winning public awareness message:

In an attempt to curb the use of plastic grocery bags, they set up a display at a local aquarium with hundreds of promotional stickers that looked like plastic bags twisted to resemble fish. The awareness campaign was intended to raise public consciousness about the number of cases in which marine creatures mistake plastic bags for fish, swallow them and then suffocate. The display was accompanied by promotional communication that included newspaper stories on plastic bag pollution and reusable alternatives.

To see a movie of the impressive display, head on over to the Cannes Lions website.