Friday, June 13, 2008

Eco-Tip: The Top 5 Recycled and Recyclable Promotional Products




If you want to take the greener path with your next promotional campaign, consider using recycled promotional products to get more use out of dwindling resources. You can also make use of recyclable items, which can be re-used when their lifetime of promoting has come to an end.

Using recycled promotional items not only reduces the need for more resources, but it also establishes your business as a leader. By setting the standards for corporate responsibility, you can improve the world while enhancing company image at the same time. Using recycled and recyclable promotional products can make a great impression on those concerned with sustainability and the environment.

Here are five of the most useful and popular recycled promotional products out there.

  1. Recycled imprinted drawstring backpacks. The eco-friendly model of this popular promotion is made with 51% recycled post-consumer materials, which saves energy and reduces waste byproducts from production. Customers and employees alike will be able to find plenty of uses for this bag. Try using it as a trade show giveaway, direct mail promotion, or as part of a new hire kit.

  1. Recycled promotional mouse pads. These branded mouse pads, which are simultaneously a surface for your computer mouse as well as a 24-sheet writing pad, are made with 30% post-consumer materials and 100% recycled paperboard. Your logo is prominently displayed on each page, and the entire product can be recycled when the pad is used up. Multi-function and better for the environment!

  1. Recycled branded messenger bags. Nobody will suspect that this stylish promotional messenger bag is actually 90% post-consumer recycled plastics. The fabric itself is 100% recycled PETE, making it an excellent choice for the eco-conscious. Messenger bags are becoming more popular, especially with younger age groups. No matter who is using your product, your logo is sure to get some great exposure.

  1. Recycled imprinted journals. From the binding to the paper, these handsome giveaways are made from 100% post-consumer recycled materials. Even the ink that will be used to imprint your logo is completely eco-friendly! Your recipients will enjoy writing in their promotional notebooks without having to worry about wasting paper.

  1. Recycled promotional apparel. Manufacturers are now making t-shirts and other apparel with pre-consumer recycled cotton in order to supply the huge demand for greener products. You can use these eco-friendly fashion items as part of your next promotion. They are a great way to show that your brand cares about the environment, as well as the comfort of its customers!

Using recycled promotional products to build your brand can make a lasting difference in the world we live in. Not only will you reduce material consumption, but you will set an example for other businesses to follow as well. It is up to all of us to promote these beneficial green practices however and wherever we can.

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