3 Ways to Green Your Direct Mail Campaigns

Direct mail campaigns are an effective way to market your business. According to United States Postal Service estimates, each dollar spent on direct mail yields a $12 return on average. Unfortunately, many of these campaigns aren't eco-friendly. They waste paper, use outdated mailing lists, and aren't recyclable. All of these factors and more add up to create a tremendous amount of unnecessary waste. If you're ready to go green with your direct mail to save time, money, and the planet, follow these tips:

1. Continuously update your mailing lists. Out-of-date or un-targeted mailing lists are nothing but a waste of money. Your list may contain duplicates entries that anger your customers, or they may contain contacts that aren't appopriate for the package you are sending out. By contantly reviewing and updating your mailing list, you make sure that you are dedicating resources to only your best and most relevant prospects. This immediately eliminates wasteful spending and resource consumption.
   
   
2. Use recycled materials. Instead of creating a larger demand for fresh paper, only use recycled materials. To ensure that your materials are recycled when your recipients are finished with them, use water-based inks, windowless envelopes, and uncoated stock. Using green printing practices is an easy way to make a great impression. Make sure to add a written reminder on your direct mail to encourage recipients to recycle.
   
   
3. Send eco-friendly promotional products. Sending promotional giveaways as part of your direct mail package can increase response rates by up to 50% Instead of sending cheap plastic items, opt for unique eco-friendly promo products made with sustainable materials. Not only are these items desirable, but they will enhance your company's reputation with a green consumer audience.

If you keep these basic tips in mind, you can green your direct mail campaigns in a manner that will save time, money, and resources. There's nothing better than a campaign that achieves its marketing goals while also remaining socially responsible!